Advertising and promotion: (Record no. 322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00403nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220201s2010 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch,George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1075p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,Michael A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Shelf Location (Local) | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 20/01/2010 | 510.00 | 659.1 BEL | BPI-981BPI | 13/04/2022 | S-19/IV | 20/01/2010 | Books | |||||
| Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 20/01/2010 | 510.00 | 659.1 BEL | BPI-983BPI | 13/04/2022 | S-10/H Reference EF | 20/01/2010 | Reference Books | |||||
| Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 20/01/2010 | 510.00 | 659.1 BEL | BPI-984BPI | 13/04/2022 | S-19/IV | 20/01/2010 | Books |