Advertising and promotion: integrated marketing communications perspective
Belch,George E
Advertising and promotion: integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill 2010 - 1075p.
659.1 / BEL
Advertising and promotion: integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill 2010 - 1075p.
659.1 / BEL