Advertising & Promotions (Record no. 1354)
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000 -LEADER | |
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fixed length control field | 00357nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220201s2013 xx 000 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | SHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | shah ( kruti) & souza (AD) |
245 #0 - TITLE STATEMENT | |
Title | Advertising & Promotions |
Remainder of title | An IMC perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 6th rep. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Tata Mc graw hill Pub . |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 987p. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
-- | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Shelf Location (Local) | Bill Date | Koha item type |
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Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 05/09/2014 | 795.00 | 1 | 659.1 SHA | BPI-3252BPI | 07/11/2022 | 04/11/2022 | S-19/V | 05/09/2014 | Books | ||||
Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 05/09/2014 | 795.00 | 659.1 SHA | BPI-3253BPI | 13/04/2022 | S-19/V | 05/09/2014 | Books |