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Advertising & Promotions An IMC perspective

shah ( kruti) & souza (AD)

Advertising & Promotions An IMC perspective - 6th rep. ed. - Tata Mc graw hill Pub . 2013 - 987p.

Dewey Class. No.: 659.1 / SHA

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Delhi Skill and Entrepreneurship University (DSEU)

DSEU Dwarka Campus (formerly known as Integrated Institute of Technology), Sector 9, Dwarka, New Delhi- 110077

Web: https://dseu.ac.in | Email : director-IIT@dseu.ac.in | Phone: 011-25080585

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Advertising & Promotions An IMC perspective