Brand positioning (Record no. 9215)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00354nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220201s1997 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta,Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning |
| Remainder of title | strategies for competitive event |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th rep. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Shelf Location (Local) | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 23/06/2008 | 658.827 SEN | BPI-24823 | 13/04/2022 | S-28/I | 23/06/2008 | Books |