Advertising :its role in modern marketing (Record no. 3038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00322nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220201s1974 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | DUNN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn(S Watson)&Barban |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising :its role in modern marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Dryden Press Hinsdal Illinois |
| Date of publication, distribution, etc | 1974 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 630 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Shelf Location (Local) | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bhai Parmanand DSEU Shakarpur Campus - II | Bhai Parmanand DSEU Shakarpur Campus - II | 13/08/2010 | 659.1 DUNN | BPI-7026 | 13/04/2022 | 3/IV Reference | 13/08/2010 | Reference Books |