000 00271nam a2200109Ia 4500
008 220201s1990 xx 000 0 eng d
100 _aZIKMUND WILLIAM
245 0 _aEXPLORING MARKETING RESEARCH
260 _aNEW YORK
_bDRY DEN PRESS
_c1990
300 _a778
942 _2ddc
999 _c90926
_d90926