000 00328nam a2200133Ia 4500
008 220201s1996 xx 000 0 eng d
082 _a659.1
_bAAK
100 _aAaker,David A.
245 0 _aAdvertising management
260 _bPrentice Hall of India
_aNew Delhi
_c1996
300 _a593p.
700 _aBatra,G.S.
942 _2ddc
999 _c9075
_d9075