000 00279nam a2200121Ia 4500
008 220201s1976 xx 000 0 eng d
082 _a658.8
_bHES
100 _aHeskett,JL
245 0 _aMarketing
260 _bMacmillan publishing co.inc.
_c1976
300 _a610
942 _2ddc
999 _c83406
_d83406