000 00312nam a2200121Ia 4500
008 220201s1966 xx 000 0 eng d
082 _a659.1
_bSTA
100 _aStarch (Daniel)
245 0 _ameasaring advertising readership &Reference esult
260 _bMcGraw Hill Book Co.
_c1966
300 _a270
942 _2ddc
999 _c454
_d454