000 00311nam a2200121Ia 4500
008 220201s1976 xx 000 0 eng d
082 _a658.8
_bKEL
100 _aKelley,E.J.
245 0 _aMarketing planning and competitive strategy .
260 _bPrentice hall
_aNew Jersey
_c1976
300 _a132
942 _2ddc
999 _c4003
_d4003