| 000 | 00403nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 220201s2010 xx 000 0 eng d | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch,George E | ||
| 245 | 0 |
_aAdvertising and promotion: _bintegrated marketing communications perspective |
|
| 250 | _a7th ed. | ||
| 260 |
_bTata McGraw Hill _aNew Delhi _c2010 |
||
| 300 | _a1075p. | ||
| 700 | _aBelch,Michael A | ||
| 942 | _2ddc | ||
| 999 |
_c322 _d322 |
||