000 00322nam a2200121Ia 4500
008 220201s1974 xx 000 0 eng d
082 _a659.1
_bDUNN
100 _aDunn(S Watson)&Barban
245 0 _aAdvertising :its role in modern marketing
260 _bDryden Press Hinsdal Illinois
_c1974
300 _a630
942 _2ddc
999 _c3038
_d3038