000 00357nam a2200133Ia 4500
008 220201s2013 xx 000 0 eng d
082 _a659.1
_bSHA
100 _ashah ( kruti) & souza (AD)
245 0 _aAdvertising & Promotions
_bAn IMC perspective
250 _a6th rep. ed.
260 _bTata Mc graw hill Pub .
_c2013
300 _a987p.
942 _2ddc
_01
999 _c1354
_d1354