000 00353nam a2200133Ia 4500
008 220201s2013 xx 000 0 eng d
082 _a5.265
_bADV
100 _aShah (k) & D Souja(A) .
245 0 _aAdvertising & promotions
_ban IMC respective
250 _a6th rep. ed.
260 _bTata Mc graw hill Pub .
_c2013
300 _a987p.
942 _2ddc
_01
999 _c1330
_d1330