000 00299nam a2200121Ia 4500
008 220201s2002 xx 000 0 eng d
082 _a658.8
_bPAT
100 _aPati,Debashis
245 0 _aBranding
_bconcepts and process
260 _bMacmillan India
_aDelhi
_c2002
300 _a212p.
942 _2ddc
999 _c10318
_d10318